Adrian Moran
Freelance 2D Animator
Studioi_cover500.png

Studio I

We take a look at inclusion and the challenges in the current cultural landscape. We then pose questions that cultural workers can ask themselves. We do that by imagining the museum as a living entity that interacts with art, the people that work in the museum and its visitors. The visual challenge was to represent a broad group of people. That is why the characters we use are abstract, and we use a wide and bright palette.

 

Studio I

The museum is alive. Everything in it tells a story - the building, the collection, the visitors and the people that work there.
When you work in a museum, you want everyone to experience these stories. And everyone can walk into a museum, right? In reality, many people experience a threshold when going there.

 
 
 

STUDIO i is the platform for inclusive culture, an initiative by the Stedelijk Museum Amsterdam and the Van Abbe Museum Eindhoven. We worked with STUDIO i to create several visual essays that show how cultural workers can work towards more inclusive culture.

In the first video we take a look at inclusion and the challenges in the current cultural landscape. We then pose questions that cultural workers can ask themselves. We do that by imagining the museum as a living entity that interacts with art, the people that work in the museum and its visitors. The visual challenge was to represent a broad group of people. That is why the characters we use are abstract, and we use a wide and bright palette.



The first STUDIO i animation received a golden A' Design Award in 2019, and was shortlisted for the World Illustration Awards in the same year.

 
 

Credits

Direction + Animation
Wim

Illustration
Steffie Padmos

Sound Design
Jeff Moberg

Animation
Adrian Moran

Creative copy
Boy Hulsteijn