The eight rules of Fight Club represented in this Fight club Kinetic Typography

Role: Animation

Personal Project

Year: 2012

The words are reinforced by illustrations, colors and textures, all of them following the sound effects and voice of “Fight Club” film.
The design of the piece is based on the movie, using textures to add a grunge style and the color palette composed by three main colors: red, white & black.

Red represents the blood and violence
White represents the kind part of the main character (played by Edward Norton)
Black represents the deep and dark side of the main character (played by Brad Pitt)